Monday, November 3, 2008

UGA Again Ranked Number One in Advertising Research

The University of Georgia again has been ranked number one in advertising research, according to an article in the fall issue of the Journal of Advertising. UGA also ranked number one in 1990 and 1998.

The comparative institutional ranking was based on the number of articles published in the top three U.S.-based advertising journals from 1997-2006. These top three journals included Journal of Advertising, Journal of Advertising Research and Journal of Current Issues and Research in Advertising. The number one ranking holds for both total appearances and weighted appearances.

“We are proud to see that University of Georgia is again recognized as the leader in advertising research among colleges and universities in the U.S.,” said Karen W. King, professor of advertising and head of the Grady College of Journalism and Mass Communication department of advertising and public relations. “It is particularly noteworthy that UGA has four scholars appearing among the top 25 researchers in terms of productivity.”

Listed among the most published were three Grady College faculty members: Len Reid, professor of advertising, ranked 4th; Tom Reichert, associate professor of advertising, ranked 16th; and Karen W. King, professor of advertising, ranked 24th. Also appearing on the list was Terry College of Business professor of marketing George Zinkhan, who tied with Reid for the number four ranking.

Rounding out the top five in comparative institutional rankings were Michigan State University, University of Alabama, University of Florida and Auburn University.

Established in 1915, the Grady College of Journalism and Mass Communication offers seven undergraduate majors including advertising, broadcast news, magazines, newspapers, public relations, publication management and telecommunication arts. The college offers two graduate degrees, and is home to WNEG-TV, the Knight Chair in Health and Medical Journalism and the Peabody Awards, internationally recognized as one of the most prestigious prizes for excellence in electronic media. For more information, see www.grady.uga.edu.

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