Keep It Short and Tweet: KFC Looking to Award $20,000 College Scholarship Based on Applicant’s Twitter Message

(BUSINESS WIRE)--KFC is taking the application process for its KFC Colonel’s Scholars® program to the “Twitterverse” with a web 2.0 spin. Starting today through November 26, high school seniors can try to win a $20,000 Colonel’s Scholars scholarship by drafting a single tweet, 140 characters or less, including the hashtag #KFCScholar.

“This year, through one of the hottest emerging forms of media, we want to offer students a creative way to realize their dreams of obtaining a college education.”

KFC is asking college hopefuls to tweet why they exemplify Colonel Sanders’ commitment to education and enriching their communities, and why they are deserving of a college scholarship. The scholarship winner, announced on December 1, will receive up to $5,000 per year for the next four years to pursue a bachelor’s degree at an accredited public university within his or her home state.

“Every year, the Kentucky Fried Chicken Foundation awards more than 75 scholarships to college hopefuls who are committed to both their education and enriching their communities,” said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. “This year, through one of the hottest emerging forms of media, we want to offer students a creative way to realize their dreams of obtaining a college education.”

@KFC_COLONEL Scholarship Applications: The Short and the Tweet of It

* From November 16 – November 26, follow KFC on Twitter (@KFC_Colonel) and submit your application, including #KFCScholar in the tweet
* Applicants do not have to include @KFC_Colonel in the message, but are required to include #KFCScholar, which can be included as part of the message; e.g., “I should be a #KFCScholar because…”
* Tweets will be reviewed after November 26 to determine that applicants comply with proper eligibility requirements*, and the winner will be announced on December 1.

KFC Colonel’s Scholars Rewards Those Hungry to Learn

KFC Colonel’s Scholars, now in its fifth year, is an annual program of the Kentucky Fried Chicken Foundation, an independent charity supported by KFC, its employees and franchisees, and KFC patrons. The KFC Colonel’s Scholars’ mission is to empower students to improve their lives with scholarship resources. The program has awarded more than $5 million in scholarships since its inception.

For official rules and more information on KFC Colonel’s Scholars and the Kentucky Fried Chicken Foundation, visit www.KFC.com or www.KFCscholars.org. The regular application process begins December 1, 2010.

*Eligibility

To be eligible to compete for the KFC Colonel's Scholars Scholarship, an individual must:

* Graduate from high school this academic year (8/31/11)
* Earn a minimum cumulative high school GPA of 2.75
* Plan to pursue a bachelor's degree at a public, in-state college or university (start no later than 9/30/11)
* Be a US citizen or permanent resident

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